Cinema Advertising
Cinema Advertising is now a popular way of promoting your brand and reaching maximum audiences. It helps you create a recall value, and ensure brand awareness and retention. As per research, ads shown in and around the cinema screens were 8X more effective than other mediums.
With cinema advertising, one uses clever ways by which the product can be showcased to the masses. People also remember the products with ease. These are ads that roll before a cinema runs in the hall. People are often forced to watch these ads when they reach a cinema, hence they remember and recall them better than simple television ads.
These ads are very effective as they reach a large and varied audience. Also, because of their entertaining premise they tend to be more effective. Cinema ads can be used before the start, during the interval, around the theatre, and before entering the movie hall.
Internal Off Screen “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
- Peter Drucker
Before Start
Choosing to premiere your ad before the start of the movie is an effective way to grab the attention of your audience. While people wait for the motion to start, advertisements can help in keeping the audience entertained without feeling that the wait time is too long. Benefits include -
- Grabs maximum attention
- Easily memorable
- Entertains the audience
- Cost-effective
- Ensures higher engagement
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Interval
The time of the interval is mostly an anxious time for the audience. Making people watch your ad during this time can be effective in lowering their audience and reducing their wait time. Cinema interval advertisements have proven to be more effective and engaging than any other medium. Benefits include -
- Increases recall
- Delivers message to a captive audience
- Seeks benefits of immersive sight, sound, and motion
- Ensures maximum attention
- Builds the need
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Around The Theater
Having cutouts, posters and signages around the theatre can be extremely effective in grabbing the attention of the audience. Also, ads around the theatre are persuasive and convince the audience to make a purchase of the product or service. Benefits include -
- Grabs the attention of the audience
- Ads are persuasive
- Boosts your brand image
- Provides a longer duration to tell your story
- Creates a stronger visual impact
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Before Entering The Movie Hall
Promoting your video with cutouts, posters and other visual forms can be an effective way to attract the attention of your target audience and alter their purchase decision. Besides, seeing the same ad around the theatre and before entering the movie hall creates a stronger impact on the visitors. Benefits include -
- Increased maximum attention
- Convinces purchase decision
- Adds credibility to your brand
- Builds trust
- Creates a positive visual impact
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“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”