- Blog
- 16 Oct, 2026
Durga Puja is the biggest autumnal festival for Kolkatans and Bengalis all around the globe.
Kolkata’s local customer-facing brands and businesses typically take advantage of the increased footfall in the city during this time and spend heavily on outdoor advertising during the 6 days of the Puja.
Consumers, too, prefer to spend most of their time outside and large crowds gather at local and popular pandals, ensuring guaranteed eyeballs. By putting up strategic hoardings, billboards, bus advertisements, kiosk advertisements, any hyperlocal business can gain the much needed exposure and branding during Durga Puja than at any other time of the year.
Local businesses seeking to pack a punch with their presence during Durga Puja can take the help of VERITAAS, a top outdoor advertising agency in Kolkata to help them plan their strategy for the most important 6 days of Durga Puja. VERITAAS provides businesses with an end-to-end outdoor advertising plan and strategy that can help local businesses grow during the Durga Puja festival and the festive season.
What’s Included in an Outdoor Advertising Plan for Durga Puja?
Firstly, local brands should primarily focus on booking hoardings surrounding some of the biggest Durga Puja pandals in Kolkata. Thousands of people visit these pandals throughout the day, ensuring guaranteed views and recall.
Local businesses should also start planning their strategy early around the month of June-July so that they are not caught in the Puja rush and miss out on making their presence felt.
Brands should consider becoming the official sponsor of any popular Puja pandal since it will help them bolster organic views.
Here is a short plan for a Durga Puja outdoor advertising strategy:
- Choose to pre-book hoardings across some of the most popular Durga Puja pandals and high traffic zones in the city. Wherever footfall is high, consider those locations for your billboards and hoardings. Take the help of an outdoor advertising agency in Kolkata to choose and book strategic locations for your business.
- Next, is to sponsor a Puja pandal or collaborate with their team and negotiate for pandal branding and gate branding. Most people seldom pay to go inside a pandal, they view it from the outside. So ensuring that gate branding is done for your business is a win-win.
- You can also opt for BTL activities and host several festive brand experiences in malls, parks, etc.
- Transit advertising also remains a popular way of outdoor advertising during Durga Puja. Several people take the metro, the bus, and people come in from surrounding villages and townships making bus branding a worthwhile plan.
- Retail branding and advertisement is also popular during this time.
- Lastly not to forget, use several well-crafted digital campaigns to complement and support the offline advertising activities.
Apart from the strategy, an outdoor advertising agency in Kolkata will assist with finding and booking the right hoardings and billboards for your brand.
By June and July, media planning, shortlisting locations, vendor discussions should be completed. Then later, in August, you can start booking the hoardings and begin creative development.
Wrapping Up
Almost every type of business will benefit from outdoor advertising during Durga Puja. Retail brands, fashion, jewellery, F&B, electronics, FMCG, Consumer Durables, Home Decor, and Lifestyle Brands typically gain from Durga Puja advertising.
However, Restaurants, Real Estate, Automobile, Healthcare, Education, and Financial Services can also leverage outdoor advertising during Durga Puja to gain the necessary views and build brand presence. To help you in this endeavour, choose VERITAAS advertising agency, a top-notch outdoor advertising agency in Kolkata that can help you with your Durga Puja advertising requirements. Reach out to the team today and begin preparing for the festive season.