- Offline Marketing
- 22 Mar, 2023
Bus advertising is not a new concept. It has been around since the 20th century when streetcars used to carry advertisements behind them. Since then bus advertising has evolved but not changed. It still remains an effective means by which one can showcase one’s brand to the world at large.
Why Choose Bus Advertising?
Transit media advertising reaches a wide audience. Since the advertisement is on wheels, it goes to your consumer, instead of waiting for the target audience to come to it. This is probably the biggest advantage of transit media advertising.
Plus the advertisement isn’t in your face but it gets ingrained in the minds of the people very easily. Repetition is the key and seeing the same bus every day on the way to work can certainly help to put the brand message into your brain.
Where To Put the Ad in Bus Advertising?
You can choose to wrap the entire bus with the advertisement or choose to put the advertisement inside, behind seats, on walls, etc. You can also put advertisements on the side walls of buses and below the windows. Reach out to a partner in offline advertising, who can help you with choosing the right places on a bus for advertisement.
Does the Bus Route Matter?
Yes, the bus route matters. If you are selling a high-end perfume, choosing to advertise it on a non-AC bus going through the business sector of a city doesn’t work. Instead, choose to advertise your product on an AC bus that goes past some of the best malls in the city or through the posher neighbourhoods. To select the right route, reach out to us and we’ll guide you through the strategy.
Why Is Bus Advertising Beneficial for Your Offline Advertising Campaign?
When you set up an offline advertising campaign, bus branding should definitely cross your mind as it reaches a wide audience and attracts the attention of various people.
Also, the interiors of buses are quite spacious, so any advertisement really catches the attention. Moreover, a person can get really creative with a bus advertisement. It can be funny and amusing. Bus advertising also targets a widespread audience irrespective of age, and background. If done well, it can yield plenty of benefits. Plus, this form of advertising isn’t gender-biased and can be inherently funny.
Conclusion
In conclusion, bus advertising is a very big weapon in the offline advertising gamut. So, if you are looking for help with bus branding, you can reach out to us and we will help you to chalk out a plan for the same. We have over 30 years of experience in working with several brands and companies in getting their message across to the world.
Contact us today!