- Blog
- 24 Jul, 2023
Buses spend around 10 to 18 hours on the road for around 7 days a week, and during that time they are seen by a multitude of people from all walks of life. They travel on a fixed route which means that they cover specific localities or areas throughout the day.
These two factors make buses a great choice for branding and advertising activities for small and local businesses as they can reach a vast local population very quickly.
Bus branding is very popular for local businesses as it helps them to reiterate the message of their business and reach their target audience which is local in nature.
Against this backdrop, let’s take a look at the reasons small businesses benefit from bus branding.
5 Reasons Bus Branding Is Beneficial for Local Businesses
Branding on buses is useful for local businesses as a vast audience is reached, the branding message is constantly being reaffirmed, and it is very cost-effective. Learn more here.
It Is A Good Way to Reach Local Audiences
If your business is targeting local audiences, then bus advertising is a very effective method. As the bus travels through the neighbourhood or city, it displays the branding message very clearly in a creative and clever way. Depending on the creativity, people may sit up and take notice of the bus advertisement. They will also remember your brand the next time they see that particular bus.
The Brand Message Is Re-affirmed
Local businesses benefit a lot from bus branding. People spend quite a lot of time commuting and during this time they can check out the bus branding efforts inside the bus as well, like those on the walls of the bus and behind the seats of the bus.
Re-affirming the same message both inside and outside the bus helps the target audience truly remember the brand and feel a connection with it.
The Message of Bus Branding Cannot Be Turned Off
Bus branding messages cannot be turned off. They remain in front of you, whether you like it or not. You cannot ignore them nor can you turn them off. This makes this form of advertising very effective as every person, no matter their background, gets engaged with the message of the brand. So local businesses which don’t really need to spread their message to a global audience can leverage this benefit and ensure that their branding message is spread.
It Reaches Different Age Groups
Bus branding is pretty universal. It targets males, females, and children with equal effectiveness. There is no discrimination. It’s a mass form of advertisement. Given that it is like a mobile billboard, this form of branding is highly “please-all”. Even the messaging on the bus advertisement is very democratic in nature.
Advertising On Bus Shelters and Bus Stops Are Also Worthwhile
Not just the bus, advertising on bus shelters and bus stops are also very effective. Crowds gather there every day for their daily commute so if a local business’ message is found on the bus shelter or the stop, chances are it will be seen by a lot of people.
Wrapping Up
In this competitive digital era, it takes a lot for local brands and businesses to stand out. A local business may not have a PPC budget in hand to climb to the top of the search engine results pages. In response, bus branding can help these businesses as they are a very cost-effective method of advertising.
To sum up, Veritaas Advertising can help you with your bus advertising requirements. Our 30 years of experience in this field gives us a considerable edge over other outdoor advertising agencies. We can help your local business with its advertising and marketing blueprint.